Lauderdale Web Design

We are seeking a highly motivated person to manage the day to day details of online marketing and related strategies. This person will be responsible for generating cost effective traffic to numerous websites as well as testing, tracking and measuring the success of all marketing activities through data analysis. This employee will require analytical skills and the ability to manage multiple projects and resources.

Responsibilities include:

• Drive traffic to client sites.
• Execute internet marketing initiatives to meet strategic business goals and objectives.
• Manage the day-to-day details of the online campaign strategies including PPC, shopping sites, SEO, affiliate and email marketing, content management, surveys, RSS, and blogging.
• Recommend website changes and modifications that will attract more customers, increase sales and improve customer satisfaction. Work collaboratively with the IT team to ensure website modifications are clearly communicated and meet the desired objectives.
• Project manage a team of internal staff and off-site consultants.
• PPC Campaigns
• Content Management Projects
• Must be capable of:
  • Documenting project business requirements
  • Translate into actionable tasks
  • Prioritize and follow up
  • Quality Control prior to launching
• Analytics:
  • Utilize website analytics data in order to identify technical/usability/shopping cart abandonment issues.
  • Formulize and present actionable recommendations based on your analysis and best practice research, implement suggested changes, then track the outcome.

Qualifications

Required:

• Online marketing experience
• Ability to drive traffic to the web site
• Ability to handle the day-to-day details of an Online Marketing Department
• Proven analysis and data reporting skills
• Project management experience
• Excel proficiency
• Excellent communication (both written and verbal)
• Must be able to meet project deadlines
• Fast learner, problem solver, and loves a challenge
• Patient, excellent attention to detail and follow through
• Ability to juggle many projects at one time
• Experience with an enterprise website analytics tool (Google Analytics, Omniture, Coremetrics, Hitbox, etc.) in an eCommerce environment

Pluses:

• Experience and/or education in statistics, mathematics, economics, information systems or engineering
• PPC (Google, Overture, MSN)
• SEO
• Affiliate Marketing
• Shopping sites
• Online Merchandising and pricing
• CRM software
• Setting Pricing strategies

For immediate and confidential consideration please email your RESUME and SALARY HISTORY using our online resume submission form